BrAND IS BUSINESS

The way we see it, “brand” is core to any business.
A good brand drives smart decisions.
A good brand understands its context.
A good brand delivers value.

Lilly View guides clients to drive value with branding. We deliver clarity through synthesized strategy and quality content.

We do this because we want to help you see where you’re going.

HOW CAN WE HELP? LET'S CONNECT

SERVICE OVERVIEW

Brand Identity & Positioning
Pitch Decks
Campaign Development
Full Journey Content Strategy
Digital Marketing Management
Website Content
Email Content
Meta/Google Ads
Social Media Content
Performance Analysis
Copy or Creative Upgrades

LEARN MORE

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What benefit do we offer?

Time

We help you save time educating investors, the team, and new employees about your vision and strategy
Excitement

We help you create excitement amongst your team and external partners about your business purpose
Alignment

We help you align you and your team to make better, faster, consistent decisions with greater confidence
Retention

We help you retain great employees by setting a clear, unique position and mission worth continuing to support
Efficiency

We help you drive efficient production with helpful content guidelines, yielding fewer rounds of revisions
Quality

We help you demand quality execution by encouraging you and your team to always ask: is this on-brand?

Our Perspective

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Simple benefit messaging drives brand value
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Customers buy brands; not just products or services
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A good brand strategy is synthesized, actionable, unique, and relevant
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Brands are easier to understand than products

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How do we define success?

1. Great Output

Brand success looks like an energized team who delivers quality output across functions and lines of business. Everyone in an organization impacts your brand. Yes — everyone.
2. Quality Perception

Brand success looks like either a high opinion or valuable feedback from your customers. At the end of the day, your brand is what your customers think and feel.
3. Growing Revenue

Brand success looks like a growing customer base and/or purchase value. Brand is what captures, engages, and converts customers across creative means and channel mediums.

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What types of problems do we Solve?

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Sometimes, success feels muddy. You might ask:

’Is our creative good?’
’How is our content performing?’
’Should we change anything?’
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We help you see your successes. We celebrate wins!
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Sometimes, it’s hard to execute quantity and quality. Doing everything everywhere goes nowhere.
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We help you prioritize your channels and define minimum quality standards.
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Sometimes, it’s hard to track progress. KPIs are too narrow or too wide. Success metrics change. There are too many priorities.
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We help you rethink KPIs as meaningful indicators instead of distracting metrics.
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Sometimes, the target audience is unclear. The scope is too broad for personalized content or too narrow for reach. The marketing content feels lackluster.
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We help you demographically define your target audience and psychologically outline how they think and feel.
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Sometimes, internal communication is unexciting, jargony, complex, or non-existent. “Strategic” emails go on and on without a clear point.
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We help you say what you mean with humans in mind, both for internal employees and external customers.

BrAND IS BUSINESS

Time

Excitement

Alignment

Retention

Efficiency

Quality

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1. Great Output

2. Quality Perception

3. Growing Revenue